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This simple statement is our North Star, guiding every initiative to ensure we’re having the greatest impact possible.
In carrying out this mission, we constantly return to our core values of innovation, compassion and excellence. These aren’t just words to us, but reminders. We must innovate and find creative solutions if we’re going to continue transforming the future of animal welfare. We must have compassion because that’s the foundation for a better world. And we must always strive for excellence because our pets and our community deserve our best.